JBL Creature: Ad Campaign
JBL has always been known for excellent sound quality and unique speaker designs, and the Creature speakers are a perfect example of that.
Using the speakers design and look, the main idea behind the ads was to make it seem as if the speakers are aliens invading earth. The ads show the speakers hovering in different environments to give the feel that they are in fact coming down to earth from another planet or the future.
*Project was created during design school and has not actually been fully produced.